My work
Creative Director
Hypixel Studios / 2023 - Present
I am the principal creative leader at Hypixel Studios, overseeing all content disciplines. I manage a multi-specialty team and collaborate with studio leadership to define the creative strategy for Hytale.
• Organization: Game Development
• Domains: Art / Animation / Audio / Narrative / UX / UI / VFX
• Reports: 20+ FTE & Contract / Distributed
Hytale combines the scope of a sandbox with the depth of a roleplaying game.
Interactive Creative Director
Amazon / 2022 - 2023
I led art, user interface, motion design, and game design for Amazon Glow, a first-of-its-kind interactive product allowing kids and remote loved ones to learn, play, read, and create together.
• Organization: Special Projects
• Domains: UX / UI / Art / Motion / Game Design
• Reports: 10+ FTE & Contract / Distributed
Amazon Glow: an interactive play and video-calling system with content designed for kids ages 3-9.
Lifetime ratings for the Amazon Glow were above 4.5 stars, with 72% of users rating the product at 5 stars.
I directed all efforts related to UX/CX for games, including 1P/2P originals, 2P ports, and 3P exclusives.
Director of Experience Design
Slalom / 2020 - 2022
I directed UX in product design for the Northeast US region (NY, NJ, WesCo). I led experience design for business pursuits, ideation workshops, discovery engagements, and product delivery.
• Organization: Slalom Build
• Domains: UX / UI / Art & Animation / Video Production
• Reports: 5+ Directs / 10+ Dotted Line / Distributed
I was the first senior UX leader hired by Slalom Build in NYC, establishing the BaaS model in the NE region.
I was the UX SME on an internal diversity-in-hiring initiative, resulting in a more equitable candidate portal.
I provided strategic documentation at every stage of the engagement, for a wide range of industry clients.
Head of Creative
Collibra / 2019 - 2020
I directed cross-departmental creative processes for SaaS offerings, managing a multi-discipline team in the creation of print materials, physical displays, and digital experiences.
• Organization: Marketing & Creative Services
• Domains: UX / UI / Front End / Graphic Design
• Reports: 10+ FTE & Contract / On-site
The in-house team I assembled became stewards of the brand across all channels, physical and digital.
I orchestrated a complete digital experience update, delivering in 3 months a project that had stalled for 18.
I led the rollout of a full corporate brand refresh, optimizing the productivity of a distributed creative team.
VP of Creative Innovation
Arkadium / 2018 - 2019
I oversaw an internationally distributed creative department, managing all phases of production for services including visual design, interaction, and content strategy.
• Organization: Product Design, Game Design & Creative Services
• Domains: UX / UI / Art & Animation / Video Production
• Reports: 5+ Direct / 10+ Dotted Line / International
Our AI-enabled interactive engagements for the NBA earned a DigiDay award for Best Custom Advertising,
I directed the creative disciplines of game development, servicing top-tier partners in tech and editorial.
I introduced frameworks and created process documentation that improved production and communication.
Mixed Reality Creative Director
Microsoft / 2016 - 2018
I directed visioning workshops for organizations seeking to embrace mixed reality solutions, and managed design and creative for first-party HoloLens applications.
• Organization: Windows Mixed Reality
• Domains: UX / UI / Art & Animation / Video Production
• Reports: 10+ FTE & Contract / On-site
A creative engagement with thyssenkrupp, envisioning supply chain management solutions.
A creative engagement with JRCS, envisioning a digital transformation of the maritime industry.
Microsoft Layout, an app for visualizing, editing, and interacting with 3D models in a real-world context.
Creative Director / UX Manager
Geocaching / 2014 - 2016
I grew a small team of interaction designers into a company-wide design department, achieving a 35% improvement in customer engagement KPIs across web and mobile.
• Organization: Product Design & Creative Services
• Domains: UX / UI / Front End / Video Production / Graphic Design
• Reports: 20+ FTE / On-site
I directly managed a web/mobile team of over a dozen product designers and front end developers.
I guided a scrappy internal video production team, directly contributing titles, branding, and motion graphics.
I directed an in-house creative services studio, making individual contributions in illustration and animation.
Art Director
Electronic Arts / 2009 - 2013
As art director of the smash hit Plants vs Zombies 2, I directly managed a multi-specialty team of creatives while also contributing designs for both plants and zombies (but mostly zombies).
• Organization: Game Development
• Domains: Art / Animation / Illustration / UX / UI
• Reports: 10+ FTE / On-site
PvZ2 achieved 25 million downloads in the first month of release, eclipsing the lifetime downloads of PvZ 1.
Plants vs Zombies 2 won many prestigious awards, including DICE Casual Game of the Year.
I defined the art pillars of the game, determined sprint goals for creatives, and assigned production tasks.