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My work

Creative Director

Hypixel Studios / 2023 - Present

I am the principal creative leader at Hypixel Studios, overseeing all content disciplines. I manage a multi-specialty team and collaborate with studio leadership to define the creative strategy for Hytale.

•  Organization: Game Development

•  Domains: Art / Animation / Audio / Narrative / UX / UI / VFX

•  Reports: 20+ FTE & Contract / Distributed

Hytale combines the scope of a sandbox with the depth of a roleplaying game.

Interactive Creative Director

Amazon / 2022 - 2023

I led art, user interface, motion design, and game design for Amazon Glow, a first-of-its-kind interactive product allowing kids and remote loved ones to learn, play, read, and create together.

•  Organization: Special Projects

•  Domains: UX / UI / Art / Motion / Game Design

•  Reports: 10+ FTE & Contract / Distributed

Amazon Glow: an interactive play and video-calling system with content designed for kids ages 3-9.

Lifetime ratings for the Amazon Glow were above 4.5 stars, with 72% of users rating the product at 5 stars.

Amazon Glow

I directed all efforts related to UX/CX for games, including 1P/2P originals, 2P ports, and 3P exclusives.

Director of Experience Design

Slalom / 2020 - 2022

I directed UX in product design for the Northeast US region (NY, NJ, WesCo). I led experience design for business pursuits, ideation workshops, discovery engagements, and product delivery.

•  Organization: Slalom Build

•  Domains: UX / UI / Art & Animation / Video Production

•  Reports: 5+ Directs / 10+ Dotted Line / Distributed

I was the first senior UX leader hired by Slalom Build in NYC, establishing the BaaS model in the NE region.

I was the UX SME on an internal diversity-in-hiring initiative, resulting in a more equitable candidate portal.

I provided strategic documentation at every stage of the engagement, for a wide range of industry clients.

Head of Creative

Collibra / 2019 - 2020

I directed cross-departmental creative processes for SaaS offerings, managing a multi-discipline team in the creation of print materials, physical displays, and digital experiences.

•  Organization: Marketing & Creative Services

•  Domains: UX / UI / Front End / Graphic Design

•  Reports: 10+ FTE & Contract / On-site

The in-house team I assembled became stewards of the brand across all channels, physical and digital.

I orchestrated a complete digital experience update, delivering in 3 months a project that had stalled for 18.

I led the rollout of a full corporate brand refresh, optimizing the productivity of a distributed creative team.

VP of Creative Innovation

Arkadium / 2018 - 2019

I oversaw an internationally distributed creative department, managing all phases of production for services including visual design, interaction, and content strategy.

•  Organization: Product Design, Game Design & Creative Services

•  Domains: UX / UI / Art & Animation / Video Production

•  Reports: 5+ Direct / 10+ Dotted Line / International

Our AI-enabled interactive engagements for the NBA earned a DigiDay award for Best Custom Advertising,

I directed the creative disciplines of game development, servicing top-tier partners in tech and editorial.

I created operational frameworks and introduced processes that improved production and communication.

Mixed Reality Creative Director

Microsoft / 2016 - 2018

I directed visioning workshops for organizations seeking to embrace mixed reality solutions, and managed design and creative for first-party HoloLens applications.

•  Organization: Windows Mixed Reality

•  Domains: UX / UI / Art & Animation / Video Production

•  Reports: 10+ FTE & Contract / On-site

A creative engagement with thyssenkrupp, envisioning supply chain management solutions.

A creative engagement with JRCS, envisioning a digital transformation of the maritime industry.

Microsoft Layout, an app for visualizing, editing, and interacting with 3D models in a real-world context.

Creative Director / UX Manager

Geocaching / 2014 - 2016

I grew a small team of interaction designers into a company-wide design department, achieving a 35% improvement in customer engagement KPIs across web and mobile.

•  Organization: Product Design & Creative Services

•  Domains: UX / UI / Front End / Video Production / Graphic Design

•  Reports: 20+ FTE  / On-site

I directly managed a web/mobile team of over a dozen product designers and front end developers.

I guided a scrappy internal video production team, directly contributing titles, branding, and motion graphics.

I directed an in-house creative services studio, making individual contributions in illustration and animation.

Art Director

Electronic Arts / 2009 - 2013

As art director of the smash hit Plants vs Zombies 2, I directly managed a multi-specialty team of creatives while also contributing designs for both plants and zombies (but mostly zombies).

•  Organization: Game Development

•  Domains: Art / Animation / Illustration / UX / UI

•  Reports: 10+ FTE  / On-site

PvZ2 achieved 25 million downloads in the first month of release, eclipsing the lifetime downloads of PvZ 1.

Plants vs Zombies 2 won many prestigious awards, including DICE Casual Game of the Year.

I defined the art pillars of the game, determined sprint goals for creatives, and assigned production tasks.

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