My work
Creative Director & Principal Consultant
Self-employed / 2025 - Present
As a creative executive, I provide creative direction, product design leadership, and design operations consulting for clients across consumer tech, gaming, and emerging technology sectors. I bring executive-level strategy and hands-on craft to every engagement, and I'm open to the right full-time opportunity where I can make a lasting impact.​
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Directed:
Independent Practice
Functions:
Creative Direction / Product Design / Design Operations
Team:
Project-Based / Multi-Time Zone & International
Creative Director
Hypixel Studios - Riot Games / 2023 - 2025
At Hypixel Studios (a Riot Games studio) I was the global leader for creative and product design, directing UX/UI alongside art, animation, audio, VFX, narrative, and tech art. I managed cross-functional backlogs, roadmaps, and operational frameworks across a distributed team of domain leaders to define and protect the creative vision. I collaborated with fellow department heads to shape product strategy and the development roadmap.
Directed:
Creative & User Experience
Functions:
Art / Animation / Audio / Narrative / UX/UI / VFX / Tech Art
Team:
20+ FTE & Contract / Multi-Time Zone & International
Hytale combines the scope of a sandbox with the depth of a roleplaying game.
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Interactive Creative Director
Amazon / 2022 - 2023
I owned the creative vision and product design for games and apps on Amazon Glow, a first-of-its-kind interactive product allowing kids and remote loved ones to learn, play, read, and create together. I directed brand expression across art, UI, motion design, and game design, maintaining an exceptionally high bar for craft and clarity. Lifetime rating: 4.5 stars, with 72% five-star reviews.
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Directed:
Product Design & Design Operations / Games and Apps
Functions:
UX / UI / Art / Motion / Game Design
Team:
10+ FTE & Contract / Multi-Time Zone
Amazon Glow: an interactive play and video-calling system with content designed for kids ages 3-9.
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Lifetime ratings for the Amazon Glow were above 4.5 stars, with 72% of users rating the product at 5 stars.
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I directed all efforts related to UX/CX for games, including 1P/2P originals, 2P ports, and 3P exclusives.
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Director of Experience Design
Slalom / 2020 - 2022
I built and led product design and design operations for the Northeast US region (NY, NJ, WesCo). I established intake processes, delivery standards, and operational frameworks across a growing multidisciplinary practice, and led experience design for business pursuits, ideation workshops, discovery engagements, and product delivery.
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Directed:
Product Design & Design Operations / Northeast US Region
Functions:
Art / Animation / Design / UX / UI
Team:
5+ Directs / 10+ Dotted Line / Multi-Time Zone
I was the first senior UX leader hired by Slalom Build in NYC, establishing the BaaS model in the NE region.
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I was the UX SME on an internal diversity-in-hiring initiative, resulting in a more equitable candidate portal.
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I provided strategic documentation at every stage of the engagement, for a wide range of industry clients.
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Head of Creative
Collibra / 2019 - 2020
I directed cross-departmental creative operations for a fast-growing SaaS brand, managing a multi-discipline team across digital experiences, print, and physical displays. I delivered a complete brand refresh rollout while resolving in three months a website initiative that had stalled for eighteen.
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Directed:
Marketing & Creative Operations
Functions:
UX / UI / Front End / Graphic Design / Brand
Team:
10+ FTE & Contract / On-site
The in-house team I assembled became stewards of the brand across all channels, physical and digital.
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I orchestrated a complete digital experience update, delivering in 3 months a project that had stalled for 18.
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I led the rollout of a full corporate brand refresh, optimizing the productivity of a distributed creative team.
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VP of Creative Innovation
Arkadium / 2018 - 2019
I directed global creative operations for a digital gaming portfolio reaching 50M+ monthly users, building and maintaining operational frameworks across an internationally distributed team. I led brand strategy, product design, and innovation across platforms. AI-enabled interactive engagements earned a DigiDay Award for Best Custom Advertising.
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Directed:
Product Design / Game Design / Creative Services
Functions:
UX / UI / Brand / Art & Animation / Video Production
Team:
5+ Directs / 10+ Dotted Line / International
Our AI-enabled interactive engagements earned a DigiDay award for Best Custom Advertising,
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I directed the creative disciplines of game development, servicing top-tier partners in tech and editorial.
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I created operational frameworks and introduced processes that improved production and communication.
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Creative Director
Microsoft / 2016 - 2018
I directed design operations and creative for first-party HoloLens applications including Dynamics 365 Layout, a first-of-its-kind application for creating and editing room layouts in a real-world context. I led visioning engagements with enterprise clients, managing cross-functional teams and translating complex strategy into design-forward creative direction.​​
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Directed:
Windows Mixed Reality / First-party Apps & Vision Labs
Functions:
UX / UI / Art & Animation / Design Operations / Video Production
Team:
10+ FTE & Contract / On-site
A creative engagement with thyssenkrupp, envisioning supply chain management solutions.
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A creative engagement with JRCS, envisioning a digital transformation of the maritime industry.
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Microsoft Layout, an app for visualizing, editing, and interacting with 3D models in a real-world context.
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Creative Director
Geocaching / 2014 - 2016
I built a company-wide product design department from a small team of interaction designers, establishing operational frameworks, intake processes, and delivery standards. I directly managed UX, front end development, video production, and creative services, achieving a 35% improvement in customer engagement KPIs across web and mobile.
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Directed:
Product Design & Creative Services
Functions:
UX / UI / Front End / Video Production / Graphic Design
Team:
20+ FTE / On-site
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I directly managed a web/mobile team of over a dozen product designers and front end developers.
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I guided a scrappy internal video production team, directly contributing titles, branding, and motion graphics
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I directed an in-house creative services studio, driving contributions to marketing, merchandise, and events.
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Art Director
Electronic Arts / 2009 - 2013
Promoted from Senior Artist to Art Director of Plants vs. Zombies 2, I defined the visual language and art pillars of the game, managed a multi-specialty creative team, and contributed original character designs. I determined sprint goals for creatives and assigned production tasks. PvZ2 achieved 25 million downloads in the first month and won DICE Casual Game of the Year.
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Directed:
Game Development
Functions:
Art / Animation / Illustration / UX / UI
Team:
10+ FTE / On-site
PvZ2 achieved 25 million downloads in the first month of release, eclipsing the lifetime downloads of PvZ 1.
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Plants vs Zombies 2 won many prestigious awards, including DICE Casual Game of the Year.
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I defined the art pillars of the game, determined sprint goals for creatives, and assigned production tasks.
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