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© 2019 Monte Michaelis

 Creative Director 

Mixed Reality at Microsoft

The Job

Creative Director

2016 - 2018

I worked on a team of expert storytellers, AR/VR evangelists, and creative strategists. We lead visioning workshops that enable organizations from all over the world to transform their businesses by embracing mixed reality solutions.

I have directed design and creative for first-party applications for the HoloLens and other Windows mixed reality devices. In addition to creative visioning and conceptual storytelling, I defined the experiential goals of the project, directly managed creative contributors, and inspired product innovation across disciplines.

The Work

Vision Lab: Spatial Analytics

thyssenkrupp / Microsoft

Summary: I directed a creative engagement between Microsoft and thyssenkrupp, envisioning supply chain management solutions.

 

Responsibilities: Creative direction, art direction, product strategy, video production, client engagement.

Vision Lab: Digital Captains

JRCS / Microsoft

Summary: I directed a creative engagement between Microsoft and JRCS, envisioning a digital transformation of the maritime industry.

 

Responsibilities: Creative direction, art direction, mixed reality demo development, video production, client engagement.

Dynamics 365 Layout

Microsoft

Summary: I was the creative director of Microsoft Layout, an app for visualizing, editing, and interacting with 3D models in context.

 

Responsibilities: Creative direction for mixed reality apps, partner engagement, contextual inquiry, user research, people management.

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HoloGrams

Microsoft

Summary: I designed and directed new feature development, utilizing telemetric data to improve the user experience.

 

Responsibilities: Creative direction for live product support, feature design, wireframing, and storyboarding.

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3D Viewer Beta

Microsoft

Summary: I designed a save and load system for this application, adding value and increasing daily active use.

 

Responsibilities: Creative direction for live product support, feature design, and wireframing.

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SketchUp Viewer Stage Demo

Trimble / Microsoft

Summary: I was the creative director for the SketchUp Viewer live demonstration at Trimble Dimensions 2016.

 

Responsibilities: Creative direction for live stage demonstration, script writing, and storyboarding.