info@thisismonte.com| +1 425 501-7416

© 2019 Monte Michaelis

 Creative Director 

UX/UI, design, and video at Geocaching

The Job

Creative Director

2014 - 2016

I was hired by Geocaching HQ as the UX manager and tasked with supervising a small team of interaction designers (iOS, Android, web). As creative director I was responsible for all aspects of the design department, from physical merchandise to video production. Together we achieved record-level increases in site membership and a 35% improvement in customer engagement KPIs across web and mobile.

The Work

Marketing Videos

Geocaching

Summary: I guided a scrappy internal video production team, while directly contributing title treatments, branding, and motion graphics.

 

Responsibilities: Creative direction for video production team, titles, motion graphics, and storyboarding.

HCue: Instructional Videos

Geocaching

Summary: I oversaw the visioning and the production of a series of pro-tip videos for social media.

 

Responsibilities: Creative direction for video production team, titles, motion graphics, storyboarding, branding, and finger cutting.

Official Site + Apps

Geocaching

Summary: I directly managed an internal user experience team of over one dozen UX designers, UI artists, and front end developers. 

 

Responsibilities: Creative direction for live web and mobile service, usability research, roadmap strategy, people management.

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Creative Studio

Geocaching

Summary: I directed an internal print and marketing design studio, while making individual contributions in illustration and animation.

 

Responsibilities: Creative direction for print, merchandise, and online marketing, illustration, animation, people management.